We all know how Snowflake has been growing rapidly and gaining popularity each day in the BI industry. This blog allows us to look back on what were the potential highlights that Snowflake had in 2019 with their monthly highlights and how they launched innovative programs to attract customers.
Starting this year on a high note, During January 2019 Snowflake has been named as a ‘Leader in Gartner Magic Quadrant’ for Data Management Solutions for Analytics. They introduced an event “Data for Breakfast” which allows the data professionals to rethink how their organizations’ data could be optimized and thereby gaining much more deeper insights from it. Snowflake more than triples their existing revenue and Customer base in just a span of a year making their post-money valuation to get doubled. The Snowflake brought in new technical feature: Resource Monitor in its February release which supports custom schedule and reset of credits which were not available before. This feature helps us to optimize the cost even further by upfront planning. In March 2019, Snowflake joins with Adobe to transform customer experiences where both the companies would strive to achieve a best in class customer experience management (CXM) solution. And Snowflake pairs with Aston Martin Red Bull Racing partner to deliver the most data-driven formula one Season as on then. The March security update also provided the Federated authentication to all the accounts rather than just having it for Enterprise and above. This enables all the accounts in Snowflake to have such feature.
The third quarter, after having the success of their inaugural Snowflake Summit in June, the company kick-started off a 2019 Summit World Tour event series. The event series showcased the most popular thought-leadership and use-case breakout sessions from the original Snowflake Summit in addition to in-depth training, hands-on labs and networking opportunities. It enabled the global data audience to break down the data barriers they face today. They also added new features such as the Connectivity Diagnostic Tool and added up a region in Canada this time for Azure.
August had few technical introductions such as making the file format mandatory for the external tables and making Canada a multi-cloud availability which felicitates Canadian clients like Toronto Star, Alberta Motor Association, Wolseley Canada, SSQ Insurance, Environics Analytics, Globe and Mail and Lightspeed. Snowflake was listed as #1 Top Startup by LinkedIn and #2 in Forbes Cloud 100 and took its place in 2019’s U.S list of Top Startups in September. They also introduced Tri-secret secure in Microsoft Azure, an expanded data encryption capability that enables Business Critical Edition (and higher) customers with the strictest security requirements to incorporate their own encryption keys.
Marching into last Quarter of the year, Snowflake has added Tasks feature to support any SQL command in October 2019. Now the tasks feature can execute any DDL, DML and even call the Stored Procedures. Snowflake introduced its availability in Google Cloud Platform (GCP) as a preview of 2019. Now customers who have their services hosted on GCP can leverage Snowflake with its better network latency and reduced data transfer costs. Also, another region in US East (Ohio) was introduced on AWS. Snowflake started an office in Tokyo, Japan as of December 1, 2019, under the leadership of Hidetoshi Tojo, Snowflake Japan Managing Director. And with the closing of the year, Snowflake announced deepening its relationship with AWS to provide a more seamless customer experience especially in the areas of Machine Learning and Artificial Intelligence.
So with many more new features and a plethora of customers using Snowflake, 2020 is going to be a great year and are looking optimistic for Snowflake.